Six capabilities.
One standard.
Every deal we do has to pass one test: it should matter in five years.
Sport · Entertainment
Talent Representation
A career that is worth more in year five than in year one, with the attention still intact.
What it is
We represent a deliberately small number of athletes, artists and creators, and we run their commercial lives like a business with a ten year horizon. Contracts, endorsements, equity, IP, and the calendar that protects the work itself.
Why it matters
Most talent is managed like inventory. Big rosters, thin attention, deals that optimize for volume. Attention is the scarcest asset and it belongs to the person who commands it. Our job is to protect it and price it correctly.
What you receive
- 01A commercial plan with a five year view and a twelve month calendar
- 02Deal architecture that prefers equity, IP and upside over one time fees
- 03Negotiation on every term, from category exclusivity to content rights
- 04A single point of contact who says no to bad money on your behalf
- 05A brand and content posture that compounds across seasons
Brand Partnerships
Partnerships that communities defend rather than tolerate, and terms that hold because everyone can see what they are getting.
What it is
We design and negotiate partnerships between brands and the people, properties and communities that command attention. The work begins with the fit and ends with the terms, and we hold both to the same standard.
Why it matters
A badge on a jersey is inventory. A reason for fans to care is an asset. The difference is decided before the contract is signed, so that is where we do our best work.
What you receive
- 01Partner identification and honest vetting, including who to walk away from
- 02A partnership thesis your whole organization can repeat in one sentence
- 03Deal structure tied to how you will actually activate, not to habit
- 04Negotiation support from term sheet to renewal
- 05Renewal and exit logic written down before the launch, not after
Sports & Sponsorship
Sponsorship that behaves like infrastructure for fandom, and a rights budget that compounds instead of evaporating.
What it is
Sponsorship strategy, rights negotiation and activation systems for brands entering sport, and commercial strategy for the properties and athletes on the other side of the table. We have sat on both sides and we negotiate like it.
Why it matters
Rights are permission. They are not a plan. The global sponsorship market runs well above fifty billion dollars a year and most of it becomes expensive wallpaper: visible, costly and emotionally inert. We close the gap between the rights you bought and the fan you wanted.
What you receive
- 01Rights strategy and valuation before any money moves
- 02A strategic spine that aligns paid, social, hospitality and experiential
- 03Activation planning that starts the day the deal does
- 04Hospitality and executive programs built around the fan mindset
- 05Measurement that separates belonging from exposure
Entertainment & IP
Stories worth the screen, owned by the people in them.
What it is
We develop, package and place original stories with the athletes, artists and properties we work alongside. Documentary, scripted, formats, music and live. The IP stays with the people who earned it.
Why it matters
Distribution collapsed and loyalty did not. The person with the audience is now the network. The question is no longer who will carry the story but who owns it when it travels.
What you receive
- 01Development strategy across documentary, scripted, formats and live
- 02Packaging with producers, studios and platforms who share the ambition
- 03Rights architecture that keeps ownership with the talent
- 04Music and live integration where the story wants it
- 05Commercial strategy for the IP after the premiere
Cultural Strategy
A presence people read as fluent rather than opportunistic, and capital concentrated where it compounds.
What it is
Locating a brand or a person accurately inside culture before asking anything of it. We map the worlds your audiences actually live in and identify where you have permission to show up, and where that permission still has to be earned.
Why it matters
Most partnership budgets answer where can we be seen. The better question is where would we be welcome. Strategy is how you stop paying to be ignored.
What you receive
- 01Cultural landscape and audience tension mapping
- 02A permission audit: where you are credible now, where credibility must be built
- 03Territory prioritization with clear reasons to say no
- 04Regional fluency across the United States and the Middle East
- 05Measurement architecture set before any money moves
Content Studio
A body of work that accumulates meaning over time, and owned attention you are not renting back from platforms every quarter.
What it is
A studio that turns a partnership into an ongoing story people follow, remix and retell. Campaign film, documentary, social formats and the creator co-production that keeps authorship where it belongs. Cinema grade work in days, not months.
Why it matters
Most partnerships are announced, then abandoned. The value sits in the months after the press release: the running story, the formats fans adopt, the material communities make unpaid. That only happens when someone designs for it.
What you receive
- 01Content strategy and an editorial calendar with a spine, not a schedule
- 02Campaign film and documentary at the pace culture moves
- 03Formats built for each platform's native behavior
- 04Creator co-production with clean rights and real incentives
- 05Performance reads that change next month's work, not just the report
Not sure which one
you need?
Start with the tension. The method decides the rest.